The arabised ‘H’ of EL HEMA
August 25, 2007
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Joann digs EL HEMA packaging, image of the chocolate letter ‘H’ by Mediamatic used entirely with permission
EL HEMA, an Arabised version of the Dutch five and dime, will be selling chocolate letters for the disputably secular Dutch winter holiday Sinter Klaas. The Arabic letters are in one of the brilliantly designed companion fonts developed by the Typographical Matchmaking Project’s designers. EL HEMA is a collaboration between the Khatt Foundation’s Typographical Matchmaking Project and the Dutch cultural institution Mediamatic. Together they have been working with the project’s young designers making an Arabised HEMA store (as an art/design installation). In the name of fuelling a positive and generative image of intercultural discourse in the Netherlands, Insha’Allah.
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Get ’em while they’re hot, but before they melt, EL HEMA’s arabic chocolate letters
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Willem Velthoven shows a Arabic chocolate letter mold produced in the Mediamatic FabLab, to the Amsterdam Councilwoman of Cultcha
The EL HEMA exhibition is open from August 24 to November 4, 2007 and you’ll be able to buy a goodly amount of the EL HEMA products including the chocolate letters, hagelslag, tea towels, but also great street fashion, inspiring books and even household paint in a palet inspired by foodstuffs of the Arab world.
- the Mediamatic website
Post CS building
Oosterdokskade 5
Amsterdam
t: +31 20 638 9901 - Culiblog background information on EL HEMA
- the Khatt Foundation’s Typographical Matchmaking Project
- Mediamatic EL HEMA press images
- Joann and the letter ‘h’
- The Arabic alphabet, for those of us still brushing up on our reading skills
- Insha’Allah means Gawd willing in Arabic
debra at 10:49 | Comments (3) | post to del.icio.us
Annual “oregano” harvest
August 22, 2007
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The family that bags trim together, stays together
Back from the cloistered life that is a yoga retreat I am welcomed with images of the fambly’s summer harvest. Behold my completely blissed-out Mom multi-tasking. She insists that the homegrown herb she’s trimming is “oregano” and that she’s listening to her “daily French” podcast. Yeah right Mom, that’s what we used to call it. Only it wasn’t oregano and iPods hadn’t been discovered yet. Or should I say, ‘encountered’.
debra at 19:47 | Comments (2) | post to del.icio.us
Birthday Cake ultra-lite
August 9, 2007
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When you’ve inhaled enough buttercream for one life…
So would your life be any less fab if you never ate birthday cake again? What is worth more, satisfying 1000 desires or learning to control just one?
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Birthday boy John B. & buddy Betty D. & basking cake
In lieu of the same ‘ol same ‘ol, Marlein and Inez took the birthday tradition to another level and whipped up this birthday cake ultra-light for John B. Gawd I hope they don’t try this with me I mean, what a fabuleus birthday cake of light.
Please excuse the radiostilte, culiblog is experiencing the joy of fixin’ up the homefront. The biggest chunks of the choking dust are due to settle sometime before September 2008.
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Marlein Overakker by candlelight
debra at 15:15 | Comments (0) | post to del.icio.us








